众所周知,Zen cart是最好的网店程序之一,但与生俱来的一些程序问题干扰了站内搜索引擎优化。所以需要通过插件的应用及2次开发来达到我们更好的通过搜索引擎销售产品的目的。
1>测试首页、频道页、内页的meta属性(主要包括标题、描述与关键词),根据页面匹配性,将关键词有效的布局在每个页面内,最好可以达到自由编写的水平。
2>正确书写robots.txt和站内nofollow属性,屏蔽部分与页面优化冲突或者不应被搜索引擎抓捕的目录和页面。
3>保证多种语言版本网站内容的收录和索引
4>针对性强的页面静态化并使其具有良好的结构(注意控制路径长度):以产品和产品目录页面为核心,构建核心明确、相关度高的站内结构;产业页面内容唯一、不与其他页面重复;站内导入链接无误,由于更新等原因失效的错误页面使用404.htm;重要的产品及目录页面在网站大型调整后要保证url不变,已做变化的需要将原路径301永久重定向到新页面;首页确定主域名后,其他域名301定向到主域名。
5>适合中英文等不同语言包的优化插件。
6>生成sitemap或rss feed并提交。
解决方法:安装优化插件
Yahoo! Product Submit Feeder
下载:http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=841
用于提交网站产品到雅虎搜索引擎在线营销商务数据库(具体介绍见
http://searchmarketing.yahoo.com/shopsb/shpsb_specs.php)
Ultimate SEO URLs
下载:http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=231
用于站内相关页面地址静态化
Tabbed Products Pro
下载:http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=924
用于优化分类及产品页面Meta等标签
Swap Images via MouseOver or Click
下载:http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=311
用于提高产品展示的用户体验,简化浏览过程
Simple SEO URL
下载:http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=1013
用于转换页面路径形式,以频道形式优化url
EZ pages rel=nofollow attribute
下载:http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=944
用于更好的控制页面抓取和索引
css-buttons
下载:http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=272
优化模板图片,提高页面浏览速度
Bidhopper Dynalist Generator
下载:http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=840
用于提交产品到bidhopper.com(一个基于美国用户的分类产品及相关价格的商业搜索引擎)
Live help 1.2
下载:http://www.zen-cart.cn/forum/topic4466.html
更多seo及用户体验插件详见:
http://www.zen-cart.com/index.php?main_page=index&cPath=40&zenid=fa8f24307bfa5e0824e7da03812d9e50
商业插件:
http://www.magic-seo-url.com/zencart/
介绍见:http://www.magic-seo-url.com/zencart/features.html
经过以上的调整,我们可以使基于Zen Cart程序的站点达到以下水平:
1>保证站内有效页面在各个搜索引擎的索引数量。
2>通过在线统计系统或者分析logfiles得到产品的销售规律。
3>追踪排名变化,根据竞争对手的情况有效调整推广方案。
4>排除重复或类容页面对站点各关键词排名的影响,有效提高页面pr。
5>在流量及排名的稳定的情况下,分析网站用户体验(比如搜索、联系方式、交易方式等)对客户转化率的影响,适时调整。
6>对站外优化提出最大工作量的细节要求,定期定量的完成链接打造等指标。
1> Home testing, channel pages, pages with meta properties (including the title, description and keywords), according to the matching pages, words will be effective in the layout of each page, freedom can be the best prepared.
2> the right to write and robots.txt station nofollow attribute part of the shield and optimize the page or conflict should not be a search engine and directory page of arrest.
3> languages to ensure that the content of the Web site and included in the index
4> targeted page of static and it has a good structure (note the length of the path of control): page catalog of products and at the core, the core of building a clear and highly relevant station structure; industry page content only, Repeat with other non-page; station link into accurate, due to reasons such as failure to update the page using the wrong 404.htm; important product catalog and Web site page in the large-scale adjusted to ensure that the same url, has been changing needs of the original 301 permanent redirect the path to a new page; home to determine the main domain name, the other 301 domain name directed to the main domain name.
5> suitable for both Chinese and English languages, such as optimizing the plug-in package.
6> sitemap generation or rss feed and submit.
Solution: install the plug-in optimization
Yahoo! Product Submit Feeder
Download: http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=841
Web site to submit products for the Yahoo search engine marketing, online business databases (see details
http://searchmarketing.yahoo.com/shopsb/shpsb_specs.php)
Ultimate SEO URLs
Download: http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=231
For the exit of a static address of the page
Tabbed Products Pro
Download: http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=924
For the classification and optimization of the product page Meta tags, etc.
Swap Images via MouseOver or Click
Download: http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=311
Products used to enhance the user experience and simplify the process of browsing
Simple SEO URL
Download: http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=1013
For the conversion page in the form of the path in order to optimize the channel in the form url
EZ pages rel = nofollow attribute
Download: http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=944
For better control crawling and indexing pages
Css-buttons
Download: http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=272
Optimization template image and improve the speed of page views
Bidhopper Dynalist Generator
Download: http://www.zen-cart.com/index.php?main_page=product_contrib_info&products_id=840
To submit products for bidhopper.com (based on a user's classification of related products and the price of commercial search engine)
Live help 1.2
Download: http://www.zen-cart.cn/forum/topic4466.html
Seo user experience and more detailed plug-ins:
http://www.zen-cart.com/index.php?main_page=index&cPath=40&zenid=fa8f24307bfa5e0824e7da03812d9e50
Commercial plug-ins:
Http://www.magic-seo-url.com/zencart/
See presentation: http://www.magic-seo-url.com/zencart/features.html
After this adjustment, we can make based on Zen Cart site procedures to achieve the level of the following:
1> stations to ensure effective page in every search engine index number.
2> through the online system or statistical analysis of the logfiles to be the law of sales.
3> to track changes in the ranking, according to the circumstances of the competitors to adjust effectively to promote the program.
4> rule out the capacity to repeat or category page on the site Keywords ranking, improve page pr.
5> in the flow and the stability of the rankings, analysis of Web site user experience (such as search, contacts, trade and so on the way) to the customer conversion rate, adjusted in a timely manner.
6> on-site optimization made the most of the details of the workload requirements on a regular basis to complete the quantitative indicators, such as creating links.

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