Today received a phone call. Ming million to the telephone network, ah .. very front of this sentence will see brother. I said to be providing SEO services. And they said that the company is using IBM technology. You add the words Into the search engine will be home. I am terribly shocked ah. IBM is also concerned about SEO? IBM .... I love IBM ... I do not know how IBM is also engaged in SEO? And software so that cattle B? But I doubt Search engine is competitive, so I asked him, he said no, I was self-introduced, ah. I said I also do the SEO. And then she said the sentence term. .. I find it difficult to understand, she asked I am not a port SEO .. Who can tell me. What is a port SEO? And then added a lot .... I am terribly ... .. IBM technology port SEO ... what is it? Later, I tease her . .. I said I was engaged in a confused UEO.MM (Ah you finally had almost lost their senses), she did not know what UEO .. You might even brothers do not know. But there is no problem. To. The following article is the subject ...

        

UEO: user experience Optimization

Translated into Chinese it means to optimize the user experience, that is, your Web site in response to the user's experience to optimize the face of the user's level of site content optimized for the visitors with the principle of service to improve the site functionality, Operations, such as the visual elements of the site in order to receive visitors of all ages. UEO to improve the flow through the conversion rate

Ueo from Seo over the parallel concept of a previously subordinate to seo, is being gradually improved and the development of independent, but at present is not enough, on-line information is also a lot of islands, it is now up to address the Web site traffic, not to Web site viscous solution.

However, UEO will WEB2.0 as the in-depth and more important, I believe that after the UEO with a combination of SEO will become more and more products become the focus of the study.

UEO is the English abbreviation of the user experience Optimization, which means Chinese user experience optimization

UEO more SEOER have been concerned about, because with the Internet technology, competition sites into an unprecedented "revolution", now more and more familiar with the site and understanding of the SEO technology, various industries are pushing to reach the site traffic A kind of fanaticism. On the search engine is more and more aware and familiar with its model number. In such a case the following, when we are familiar with the degree of SEO techniques are the same, we consider the center of gravity is no longer the SEO, because he has become a must-have master's common sense. So this time of the birth of the UEO, in fact, of course, for those familiar with the SEM friends UEO is no stranger to. SEOWHY but you can see everywhere we discussed UEO figure. That is what we always say that the user experience, user experience, you can think of is how the site flows into high-quality traffic. In other words, is to allow users to enter the site you think you are the site of his needs, and often likes to visit your site and your site above or look for the sale of their products and information. Can be understood as your site (where the industry) to get more customers and the like.

With the people's life to rely on the Internet. Go online to find the products they need. To change the user experience more and more important, we now consider the master of how their product site (real or virtual) to promote out how to do a better forum for the industry, how to make their own community (SNS) each member These are the exchange we always thought that was how to optimize the user experience to do a good job, he became the head is the most important words.

We all know that the site to optimize the user experience is actually the site of human nature, let us remember that following a formula.

UEO (optimize the user experience) = PV / OR (site out rate)

PV (pageview), that is, page views, or traffic; usually is a measure of a network news channel or a network news sites or even the main targets; Of course, sometimes the same time, another indicator study, that is, uv (unique visitor), refers to the Visit a site or click on news of a different IP address number.

OR (Out rate), jump out, jump out rate refers to the single-page visits or visitors from entering the (goals) to leave the page to visit the Web site percentage of the number of times. You can use rate jumped to measure the quality of the visit, said that normally the high rate of out into the pages of your site visitors are not targeted. The more attractive the target page, there will be more visitors to your site and stop the conversion. And through various keywords you put in all the ads were tailored to the target page can minimize the rate of out. Landing pages should provide the ad promised information and services.

Of course, we can see from the above, the user out of the lower rate, the higher the volume of traffic the page, user experience optimization, the better. So how are we going to cut out the pages and pages of the site to raise it amount of traffic? See on the next time, SEO will know the basis of 11 - how to optimize the user experience.

Obviously UEO (optimize the user experience) on how important a site. The proposed station to do SEO in the technology time to repeat the site, taking into account the UEO, so there is not only the use of the site development, but also increased the intensity of competition sites.

Ueo operation points

For any site, ueo divided into two levels, one is designed ue level, ue of the work is carried out the initial user experience design, and gradually optimize the complete process of forming the Web site and user experience. ueo process more through the existing site so the user level, the psychological study of users, the users do the reverse flow and business interests on the Web site to adjust the balance. ueo more operators on duty.

However, commercial sites and commercial interests need to do a balanced user experience, the best kind of user to user is not necessarily to take care of the operation, all the "user-centric." It is a bit like Europe and the United States limit the line-style and Chinese-style Web site or Korean-style Web site differences. European and American-style Web site of their counterparts in Europe and the United States of users, industry or some of the people, commercial interests may be relatively small, for all users, but sometimes for domestic users, which some consider to consider too , Which take into account the cost of the development and operation of domestic commercial companies are unwilling to bear.

Know that no matter to what extent do the optimization of the user's rate is always out of existence, and that all users will jump out of the final, not a single rate also jumped to measure the effect of ueo and, more importantly, the user after ueo The site processes, the need for functional operation to reduce the time, the content of the operation time. For example, changes the function of the operation to control the process, adding the process of the registration process, and so on. The content on the user level flight and more time, or the page after the ueo be attracted to and is willing to pay more time to stay.

Page content, optimize the layout of the function

Functional operation of the relative activity Optimization of the mouse to follow the shortest path, so that the function of the operation button mouse in a reasonable combination of the activities of the shortest path to the area. General mouse pointer to the top left 400 * 200 of the region, as well as 200 * 100 lower right side of the region. As the human wrist physiological structure, and the vast majority of people use the right hand, right hand and the two regions is the most comfortable and natural range of motion, the corresponding can also calculate the activities of the natural range of up and down the range. As a result of manpower, mouse, monitor size, as well as the layout of the site, so the value is relative, operations and personnel UE should adjust itself to do.

Page elements to optimize color

Elements of the page with color, is now more important ueo, according to the different user groups, as well as the user's use of the time, so accordingly. In addition, according to the daily time changes in the color of the page will be carried out in accordance with time division, for example, in the morning than the color of light, brighter than at noon, dark night of Beijing, and so on. For example, if a Web site's user base is more than the office workers, where you have a lot of these people may be short-sighted, eye screen in the long run, so these people should refer to the color and color psychology, to avoid stimulating color and dazzling color . (A play, msoffice2007 potential blue eyes very comfortable with the background of people, most of the white background much better.)

Page description of the leading content optimization

From the registration page to withdraw from all operations should be targeted for descriptive, informative as to guide the content of the description optimization, for example, the registration process, "username" can be changed to "a name"; "password "Changed to" a password like ";" Exit "to" leave "; is a simple change, but is careful user and psychological process, because no one registered, the" username " And "password", is a psychology "thinking" and "like" in the process, do you have a new, is there a common, is it very seriously, if the attention from the user name on the real and relative regularity. At present, more applications are friends of the Web site features a variety of applications and content description.