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UEO之网站色彩搭配

  很多网站设计者忽视了网站颜色的重要性,其实颜色应该成为网站设计需要考虑的首要因素。

  一,浏览器能显示的颜色

  然而,很多浏览器只能呈现256种颜色,而且不同的浏览器,256种颜色也不同,通常这些浏览器只能共享216种颜色。设计网站重要内容时,应该运用这216种颜色。

  如果利用浏览器中不存在的颜色(此216种颜色以外的颜色),浏览器会混合这些颜色,这些颜色会出现小圆点,浏览器会显示出一种与其相近的颜色,这种现象称为抖动。一些显示器会扭曲这些圆点,图片就会失真。如果出现这种情况,文本就会难以阅读,所以利用纯色作为设计元素时,使用浏览器安全色(216种颜色)。有时,即使是网络安全色,也要谨慎利用。

  二,一些颜色让人疲劳

  眼睛使用时间太长,容易产生视觉疲劳。眼睛后方,存在一种包含数百万感光神经细胞的薄层组织,我们称之为杆状细胞、圆锥细胞。圆锥细胞可以对特殊波长的光产生反应,当观看红盒子时,眼睛容易产生疲劳感,这时,与其相对的圆锥细胞就会出现,因此你看到了蓝绿光。你可以把这个原理应用于网站设计中。

  我想你已经注意到,警告标志通常为黄色的,因为黄色光首先进入你的视线,所以你会首先关注黄色。利用这种颜色设计的广告,会吸引用户的注意,但我建议你不要过多使用此种颜色。访问者登录后,网站没有必要采用明亮的颜色,否则用户会产生反感。如果访问者已经在浏览你的网站,这就证明你的设计很成功。

  网站中避免出现太多的黄色、红色内容,这些颜色应该只出现在需要用户关注的内容中。网站避免出现大量红色内容,否则用户会感到视觉疲劳,他们就不会长时间浏览网站。颜色不应该成为访问者离开网站的原因。

  三、网站颜色搭配

  设计者在设计网页时除了考虑网站本身的特点外,还要遵循一定的艺术规律,从而设计出颜色鲜明、性格独特的网站。

  第一,网站颜色搭配原则:

  1.颜色的鲜明性。网页的颜色要鲜艳,容易引人注目。

  2.颜色的独特性。要有与众不同的颜色,使得大家对你的印象强烈。(参考设计思考第二篇网站CI的标准颜色一节)

  3.颜色的合适性。就是说颜色和你表达的内容气氛相适合。如用粉色体现女性站点的柔性。

  4.颜色的联想性。不同颜色会产生不同的联想,蓝色想到天空,黑色想到黑夜,红色想到喜事等,选择颜色要和你网页的内涵相关联。

  第二,网站颜色搭配引用

  1.颜色的数量

  网站用色并不是越多越好,一般控制在三种颜色以内,通过调整颜色的各种属性来产生变化。

  2.背景色的使用

  背景色一般采用素淡清雅的颜色,避免采用花纹复杂的图片和纯度很高的颜色作为背景色,背景和前文的对比尽量要大,(绝对不要用花纹繁复的图案作背景),以便突出主要文字内容

  3.黑色的使用

  黑色是一种特殊的颜色,如果使用恰当,设计合理,往往产生很强烈的艺术效果,黑色一般用来作背景色,与其它纯度颜色搭配使用。

  4.使用对比色

  对比色可以突出重点,产生了强烈的视觉效果,通过合理使用对比色能够使网站特色鲜明、重点突出。在设计时一般以一种颜色为主色调,对比色作为点缀,可以起到画龙点睛的作用。

  5.使用邻近色

  所谓邻近色,就是在色带上相邻近的颜色,例如绿色和蓝色,红色和黄色就互为邻近色。采用邻近色设计网页可以使网页避免颜色杂乱,易于达到页面的和谐统一。

  6.使用单色

  尽管网站设计要避免采用单一颜色,以免产生单调的感觉,但通过调整颜色的饱和度和透明度也可以产生变化,使网站避免单调。

  第三,颜色搭配方案

  1.用一种颜色。这里是指先选定一种颜色,然后调整透明度或者饱和度,(说得通俗些就是将 颜色变淡或则加深),产生新的颜色,用于网页。这样的页面看起来颜色统一,有层次感。

  2.用两种颜色。先选定一种颜色,然后选择它的对比色(在photoshop里按ctrl+shift+I)。我的主页用蓝色和黄色就是这样确定的。整个页面颜色丰富但不花稍。

  4.用黑色和一种彩色。比如大红的字体配黑色的边框感觉很"跳"。

  3.用一个色系。简单的说就是用一个感觉的颜色,例如淡蓝,淡黄,淡绿;或者土黄,土灰,土蓝。确定颜色的方法各人不同,我是在photoshop里按前景色方框,在跳出的拾色器窗中选择"自定义",然后在"色库"中选就可以了:)

  第四,颜色搭配的忌讳

  -> 蓝色忌纯,绿色忌黄,红色忌艳。

  -> 忌纯——艳丽的纯色对人的刺激太强烈抗议,缺乏内涵。

  -> 忌粉——颜色浅固然显的干净,但如果对比过弱,整得苍白无力了,就象病夫一样无可救药。

  -> 忌脏——背景与文字内容对比不强烈,灰暗的背景令人沮丧!

  -> 忌花——要有一种主色贯穿其中,主色并不时面积最大的颜色,而是最重要,最能揭示和反映主题的颜色,就象领导者一样,虽然在人数上居少数,但起决定作用。

  -> 忌跳——再好看的颜色,也不能脱离整体。脱离群众是自取其辱!

  第五,几种固定颜色搭配

  -> 绿白兰——绿为主调。白底,绿标题栏,兰色或橙色按钮或ICON做点缀。

  -> 蓝白橙——蓝为主调。白底,蓝标题栏,橙色按钮或ICON做点缀。

  -> 橙白红——橙为主调。白底,橙标题栏,暗红或桔红色按钮或ICON做点缀。

  -> 暗红黑——暗红主调。黑或灰底,暗红标题栏,文字内容背景为浅灰色。

  例子:

  科技类公司网站用色的问题,其实不能一概而论。以前时候科技类公司用的最多的是蓝色,因为蓝色象征了科技的深邃、理性,给人以商业合作的值得信赖感,同时蓝色本身不容易给视觉带来疲劳、便于长时间浏览,所以蓝色用的很普遍。但是现在随着越来越多的科技企业的涌现,企业更关注自身文化、理念、价值与产品类型、风格的个性,所以科技类公司网站用色也越来越丰富:象征活力与热情的红色、开放性与随和的橙色、高贵深邃的黑色...各样的颜色都为科技类网站采纳,总之,能够最好的传达企业和产品价值、理念的颜色,就是该网站的最佳颜色。

Many Web site designers to ignore the importance of color, in fact, the color should be the site design to be considered the primary factor.

First, the browser can display color

However, many browsers can only show 256 colors, and different browsers, 256 different colors, which are usually only shared browser 216 kinds of colors. Important part of Web site design, it should use 216 kinds of colors.

If you use a browser that does not exist color (the 216 kinds of colors other than the color), the browser will be mixed these colors, these colors will be a small dot, the browser will be demonstrated with a similar color, a phenomenon that For the jitter. These distortions will display some of the dots, the picture will be distorted. If that happens, it will be difficult to read the text, so use a solid color as a design element, the use of browser security color (216 colors). In some cases, even the color of network security, we must use caution.

Second, some of the people the color of fatigue

The use of eyes for a long time and it is easy for visual fatigue. Eyes in the rear, there is a sensitive contains millions of nerve cells in thin layer, which we call the rod-shaped cells, and cone cells. Cone cells can have a special wavelength of the light reaction, when the red box to watch, prone to eye fatigue at this time, instead of relative cone cells will appear, so you can see the blue-green light. You can put this principle applies to Web site design.

I think you have noted that the warning signs are usually yellow, because yellow light to enter your first line of sight, so you will be primarily concerned with yellow. This use of color advertising design, will attract the attention of users, but I suggest that you refrain from excessive use of color. After the visitors log on, the site is no need for the use of bright colors, users would have otherwise objectionable. If visitors have been browsing your site, which is designed to prove your success.

Web site to avoid too much yellow, red, the color of these should only appear on the need for users concerned about the content. Web site to avoid a large number of red, otherwise users will be visual fatigue, they would not visit the Web site for a long time. Color should not be a visitor to leave the site.

Third, the Web site with color

Web page designers will have to consider the characteristics of the site itself, they also have to follow certain laws of the arts in order to design a distinctive color, the unique character of the site.

First, the Web site with color:

1. Color of the clear-cut. The bright color page to easily noticeable.

2.'s Unique color. To have different colors, making you a strong impression on you. (The second reference design Web Reflection on CI's a standard color)

3. Suitability of color. In other words, and the color of your expression of the content of the atmosphere suitable for phase. If women with pink reflect the flexible site.

4. Color of the association. Different colors have different associations, think of blue skies, a black think of the night, think of red, and so happy, and you have to choose the color of the page connotations associated with.

Second, the Web site with color quote

1. The number of colors

Web site color is not used, the better it is generally in control of three colors or less, by adjusting the colors of the various attributes to change.

2.'s Background color to use

Sudan to adopt the general background color of elegant colors, complex patterns to avoid the use of high-grade picture and color as the background color, background and former contrast to as much as possible, (Never use complex pattern of the pattern for background) in order to highlight the main text Content

3.'s Use of black

Black is a special kind of color, if appropriate, well-designed, often have a very strong artistic effect, a black general to be used as a background color, and the other with the use of color purity.

4. The use of color contrast

Color contrast can be focused, have a strong visual effects, through the rational use of color to make the comparison Web site features sharp and focused. In the general design of a main color tone, as a decorative color contrast, can play a finishing touch.

5. The use of adjacent color

The so-called near-color, that is, in the vicinity of the color ribbon photogenic, for example, green and blue, red and yellow colors adjacent to each other on. Use of adjacent color pages can be designed so that the color pages to avoid clutter, easy to achieve the harmonious unity of the page.

6. The use of monochrome

Although the site design to avoid the use of a single color, so as not to have a sense of monotony, but by adjusting the color saturation and transparency can also be changed so that the Web site to avoid monotony.

Third, the color with the program

1. With a color. Here is the first of a selected color, and then adjust the transparency or saturation, (put it more popular is to Color or Biandan is better), a new color for the page. This page color uniform look, there is a sense of hierarchy.

2. In two colors. First select a color and select the color contrast (in photoshop, according to the ctrl + shift + I). My home page with a blue and yellow is identified. The whole color page, but not rich Hua Shao.

4. And a black color. For example, red font with a black border are feeling "jump."

3. With a color. Simply put, is a sense of color, such as light blue, light yellow, light green; or Tu Huang, Tu Hui, blue soil. To determine the color of their different ways, I am in photoshop, according to the Foreground box, picking out the color in the browser window to choose "Custom" and then "color bank" can be selected:)

Fourth, with the color of the taboo

-> Free pure blue, green yellow bogey, bogey red-yan.

-> Net bogey - on the solid color of the beautiful people to stimulate a strong protest too, the lack of connotation.

-> Free powder - the color of the light is of course a significant clean, but if the comparison too weak, too feeble a whole, as hopeless as sick man.

-> Avoid dirty - the background and text content is not strong contrast, the gloomy background frustrating!

-> Free to spend - should be a main color of which runs through the main area when the color is not the greatest color, but the most important and to reflect light and color theme, as a leader, although the number of minorities, However, play a decisive role.

-> Jump bogey - and then the color of good-looking, can not be divorced from the overall. Is a disgrace upon itself from the masses!

Fifth, several fixed with color

-> Prynne Green - Green-based tune. White, green and the title bar, blue or orange button, or do ICON embellishment.

-> Blue and orange - mainly blue tune. White, blue title bar, orange button, or do ICON embellishment.

-> White-red orange - orange-based tune. White, orange title bar, Anhong or orange button, or do ICON embellishment.

-> An Hong black - An Hong melody. Black or Huidi, An Hong title bar, the text for the light gray background.

Examples:

Technology companies use the Web site color, in fact, can not be generalized. Time before technology companies with the largest number of blue, blue as a symbol of the profound science and technology, rational and commercial cooperation in order to give people the sense of trustworthy, while blue is not easy to bring to the visual fatigue, easy to browse for a long time Therefore, the widespread use of the blue. But as more and more enterprises have emerged in science and technology, more companies concerned about their own culture, beliefs, values and product type, style, personality, the type of technology with the company's Web site has become increasingly rich in color: a symbol of vitality and enthusiasm of the red , Open and easy-going orange, deep black noble ... on a wide range of colors for all types of Web site technology to adopt, in short, be able to convey the best business and product value, the concept of color, the site is the best color.

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