SEO is not a task manager, but every art and every programmer, updated every member of the basic work. First of all, sufficient to identify the prominent keywords, websites are usually in the direction of the business, which plans to brand with which to do business with the best set on which keywords (such as the use of wordtracker keyword query tool popularity). Keywords do not necessarily large, one of the 100 stations every single page of a Key words were a visitor found the possibility of a more than full in 100 words by visiting At the same time, those who found the possibility of much greater.

Solution:

1. All-in the form of static

SE is basically the mainstream of priority stations static pages, dynamic pages are likely to include only a small part. Therefore, as far as possible to change the station's power in handling non-static pages to the page. For example, the current station newsboy light enough on the name of the publication of an important set of keywords, along with thematic content of the advisory can actually be included in the SE page has hundreds of pages, but because the dynamics of the reasons for the page, only a small part of the record. Here, said the static pages do not do it by hand art static page, but by the system volume from the database to read out the content and generate static pages and the index may refer to the current maturity to do the static and dynamic page-binding site of the site generation system There are many, "hearing the wind" and "easy to move," are doing well.

2.META labeling rules

2 META tags on the actual role of the SEO, that is, description and keywords. SE both tolerable hidden set of keywords, although the major SE to change the algorithm again and again, but this 2 META tags still have an impact on the search results. Description original label for the abbreviated SE, is described only as a supplementary content, keywords continues to be recommended by their words inside the station, are not the length of more than 128 characters, and should not be piled up so as not to repeat the sentence Zuobi. Newsboy such as the following keywords: newsboy, newsboy network, China's largest newspapers, integrate marketing platform, the journal subscriptions, journal subscriptions, free subscriptions, periodicals, magazines, magazine subscriptions, online media, visit the publication, by mail, media, electronic magazines, Professional journals, e-digest, trade and economy, on-line subscription discounts, rebates, databases, subscriptions, free shipping, door-to-door, media, companies, consumers, business magazines, the channel ranked journals, thematic, military, mother and child, Women and children, health care, electronics, culture, subscribe to the newspaper, magazine subscriptions, newspaper subscriptions, distribution, subscriptions, advertising, e-commerce

3.TITLE rules

TITLE tag is an important basis for one of the search, which includes not only the theme of this site, posters, but also try to summarize the contents of the page, such as newsboy Agent magazine "Computer OFFICE" page, introduced deliberately in the following pages, together with the sentence: "" , Is in line with the content of the page and keyword (not necessarily in order to underscore separated, but must in this line of thought to determine the composition of the keyword set).

4. Keyword density

SE algorithms are basically not allowed to appear in duplicate keyword tags, page content in the number of repeat can not be too big to 3% to 8% for the appropriate, but some types of content can not be introduced to contain certain keywords, could be considered in the page The deliberate creation of the zone with TITLE keyword links, or to place an alternative ALT text contains keyword picture

5. Picture alternative text link

In addition to links to the picture, the picture as far as possible to do all the chain, even if the pictures do not need to link can also click to see the map, to facilitate a picture link to add keywords. The simplest example of our people and for LOGO, do not just give a map to give the other side of Xie Qing, can not find it troublesome and stop all types of image links, write in code when it is necessary to take into account the content of these, as far as possible not to lose sight of small Details.

6. Independent navigation map

SE SPIDER in the search page will be included in the priority site navigation map, so there are 2 kinds of methods to optimize this section, in a station to produce a detailed map of the site navigation and deliberately link above to add sitemap, site maps and the like Tag (priority) 2 is free to use the domain name to produce a special page of the bridge (was easy to cheat, but does not affect the main domain name, is not recommended).

7. Length of the page

Page length is too long or too short not conducive to the SE includes the current state of the newsboy page is too short to look long and ticketing page, the actual information carrying capacity is very small, the need to increase the capacity of regional information, at the same time, Tim into the more The possible keywords.

8. As far as possible and set the keyword text navigation

SE SPIDER will first search text links, navigation keyword is usually contained in the text itself, if the picture with words rather than on reducing the role of the keyword. All text pages and pages can not be the same or similar background color, even in the special context. For example, during the all-white pages put on a black table and then write them in white, white and contains keywords that SE will be cheating and delete the index. Sample error: on-line ticketing, the words are actually put on a white background above white, although there may not be bad.

9.PR value

Here you have to say that the concept of PR, because the PageRank value GOOGLE and ALEXA is the same as the value of the Rank of a website to judge the merits of important evidence. PR is the Google ranking algorithms (ranking formula), used to identify the page level, from level 1-10, 10 for the full score, PR on the page, the higher the value of the more popular (more important), General More than 4, even if the site has done a good job. Look at the site under the http://www.maketop.net/, both on the next page, check META tags are also PR inquiries, we can see here the current network newsboy PR 4, online ticketing for 5, has shown that Was very concerned about the extent, if we can reach 7, we get a real success.

GOOGLE official from the following information:

Web site ranks in the calculation of the time, PageRank of the site will take into account the number of external links. It can be said: A few links to external sites, the more the higher the value of their PR; links to sites outside of the higher-level, the site of the higher value of PR. For example: If ABC.COM site XYZ.COM there is a link to the site, then ABC.COM Web site to provide better content, so Google will XYZ.COM from the link as a site for its ABC.COM Vote.

Google's Pagerank system is not considered a site of the quality of external links, it will also consider the number. For example, a certain PR value of the Web site of the X, Y, if your site is that it's the only external link, Google X will be on the site believe that your website Y, as it is best to do an external link, which will give you the Web site Y scores more. However, if X Web site has 49 links to the outside, then the Google Web site on the X believe that you will only do it as the site of the 50th a good site. Therefore external links to your site on the number of external links, the more you can get the PR value will be lower, they showed the inverse relationship.

Under normal circumstances, a PR score greater than or equal to 6 external site links, can significantly improve the PR value. However, if the external site has links to 100 other external link, it will be the PR value of almost zero. Similarly, if an external link to the PR value of the site was only 2, but you have it is the only external link, you get the PR value is much greater than the PR value of 6, a number of external links to 100 sites .

First of all, let us explain what is the damping factor (damping factor). Damping factor is that when you vote or link to another site when the actual PR value. Damping factor is usually 0.85. Of course, compared to the actual site of your PR value, it appears to be negligible. Now let us take a look at the PR value of the formula:

PR (A) = (1-d) + d (PR (t1) C (t1) + ... + PR (tn) C (tn))

One PR (A) that is an external link from the site on t1, according to the Pagerank? System to increase your site's PR value; PR (t1) that the external links to websites of their own PR score; C (t1) That the external link site owned by the number of external links. We must bear in mind: a site of the right to vote, only the value of the site's PR score of 0.85, 0.85 and the average value of the right to be allocated to each of its links to external sites.



PR (AKA) = (1-0.85) + 0.85 (410) PR (AKA) = 0.15 + 0.85 (0.4) PR (AKA) = 0.15 + 0.34 PR (AKA) = 0.49

In other words, if my site was a PR value of 4, a number of external links to the Web site link 9, finally, I will be the site of the PR score of 0.49.

Let us now look at the web site if I get a PR score of 8, a number of external links to the Web site links to 16, then I will be the PR value will be: PR (AKA) = (1-0.85) + 0.85 (816) PR (AKA) = 0.15 + 0.85 (0.5) PR (AKA) = 0.15 + 0.425 PR (AKA) = 0.575

These two examples show, Links to external sites PR value is important, the site of a number of external links is also a need to be considered an important factor.

Well, you do not remember the formula above, as long as keep in mind: to build your own Web site links to the outside as far as possible to find those high value of PR and external links to a number of small sites. As a result of your site links to external sites do more, your PR value will be higher so that your ranking significantly improve.

10. Deep structure

On the SE SPIDER, the flat structure of the site by a small number of main line depth, and included in the search easier.

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Primary and secondary sub-sub-sub-sub ... ... ... This is flat -

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11. Networks and real-name bids ranking

Internet real-name bids and the number is not a free lunch, and basically gave you the money, the current top bid to provide two YAHOO for a major SE and found BAIDU, the price from a few hundred a month to hundreds of thousands of range If you do a full set down a very high cost, proposed to select a small number of keywords to do.

For example, to network with their real names, the current "newspaper" (3000 /), "subscribe to newspapers and periodicals" (500 /), "subscription" (protected), YAHOO keywords, for example, "subscribe" (500 / year) that Dahua term only to buy a subscription network, but still be able to buy a fixed number (2000 / year) and no competition, it must buy in the first row.

12.GOOGLE the ADSENSE and ADWORDS

GOOGLE priority will be included in GOOGLE to participate in the ADSENSE and advertising services ADWORDS site, but the area is difficult to see GOOGLE ads affect results page.